This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.
It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Unit Sector
Creativity and Innovation – Creative Thinking- Teacher: Liton Saha